DJI and Insta360 Exchange Patent Lawsuits Over New Luna Ultra Camera
The rivalry between DJI and Insta360 has escalated dramatically over the past 48 hours, with both companies filing patent infringement lawsuits against one another in the United States. The legal battle centers around Insta360’s newly launched Luna Ultra gimbal camera and several technologies used across both companies’ product lines.
The competing lawsuits represent the latest chapter in an increasingly intense rivalry as DJI and Insta360 continue expanding into each other’s core markets.
DJI Alleges Luna Ultra Copies the Osmo Pocket
DJI was first to take legal action, filing two separate lawsuits against Arashi Vision Inc., the company behind Insta360.
The first lawsuit alleges infringement of two DJI design patents. According to DJI, the recently launched Insta360 Luna Pro and Luna Ultra closely resemble the design and functionality of the company’s Osmo Pocket series cameras.
“The Luna line comprises at least two products: the Insta360 Luna Pro and the Insta360 Luna Ultra,” DJI states in its complaint. “According to Insta360’s own promotional materials, product teasers, and demonstrations at the 2026 NAB Show, the Accused Products are handheld gimbal cameras with integrated optics—the same product architecture pioneered by the DJI Osmo Pocket—and Insta360 markets them expressly as competitors to DJI’s Osmo Pocket line.”
DJI claims that several key design elements are protected by its patents, including the elongated handheld body, gimbal-mounted camera system, rotating display, control layout, and accessory interfaces.
DJI sued Insta360 on Luna Ultra’s launch day to ban it from the U.S. market.
The camera still hit #1 on Amazon in 24 hours.
Now Insta360 is countersuing with 5 patents.
(1/2) pic.twitter.com/QTyY7Srt4n
— DJI Rumors (@djirumor) June 12, 2026
Four Additional Utility Patent Claims
DJI’s second lawsuit targets what it describes as four utility patent violations.
The company alleges that Insta360 infringed patents covering:
- Gimbal mode switching between follow and lock modes
- Integrated subject tracking with on-device monitoring
- Gimbal control systems driven by image-based tracking
- Self-contained subject tracking and display technologies
“Insta360’s new Luna line of gimbal cameras, including but not limited to the Luna Ultra, supporting accessories, and the Insta360 mobile application, blatantly copy DJI’s patented inventions wholesale,” DJI alleges.
Both lawsuits were filed in the U.S. District Court for the Eastern District of Texas.
DJI is seeking a permanent injunction, monetary damages, royalty payments, disgorgement of profits, and enhanced damages for what it describes as willful infringement.
Insta360 Responds With Its Own Lawsuits
Insta360 quickly responded by filing two patent infringement lawsuits of its own against DJI.
The company alleges that DJI products, including the Osmo Pocket series, Ronin and RS gimbals, Osmo Mobile lineup, and Osmo 360 camera, infringe upon five Insta360 utility patents.
According to Insta360, the patents cover technologies related to:
- Gimbal stabilization systems
- Directional gimbal control
- Electronic image stabilization
- Telemetry overlays
- Panoramic video stabilization
“At Insta360, we prefer to let our products do the talking. But we are not afraid of a legal battle when challenged,” said Insta360 founder JK Liu. “We are fully committed to protecting our innovations and will take decisive action to defend our intellectual property from infringement.”
Insta360 Says Timing Is No Coincidence
The company made it clear that its legal action is a direct response to DJI’s lawsuits.
Insta360 argues that DJI’s filings were timed specifically to disrupt the launch of the Luna Ultra, which was officially unveiled this week after months of teasers and speculation.
According to Insta360, DJI’s lawsuits seek an injunction that could potentially block the Luna Ultra from being sold in the United States.
“Luna Ultra is the result of years of independent R&D, not a response to any competitor’s product,” Liu said. “Development began in 2020, with earlier Insta360 products including the ONE R, Link Series webcams, and Flow Series gimbals helping shape the technology and design direction behind Luna Ultra.”
“DJI filing lawsuits on the same day we launched Luna Ultra speaks volumes — exposing their fear of competition from a highly competitive product.”
A Rivalry That Has Been Building for Years
This is not the first legal dispute between the two companies.
DJI previously filed patent infringement claims against Insta360 in China related to 360-degree drone technology. Those lawsuits surfaced shortly before the launch of DJI’s Avata 360, which directly competed with the Antigravity A1, a 360-degree drone developed by an Insta360 subsidiary.
The legal battle reflects a broader competitive shift within the imaging industry.
For years, DJI dominated the drone and gimbal camera markets, while Insta360 established itself as the leading brand in the consumer 360-camera segment. Recently, however, both companies have expanded aggressively into each other’s territories.
Insta360 has moved into drones and gimbal cameras, while DJI has entered the 360-camera market with products aimed directly at Insta360’s core audience.
Another Major Patent Fight for Insta360
The latest dispute comes only months after Insta360 secured a significant legal victory against GoPro.
In February, the U.S. International Trade Commission rejected GoPro’s patent infringement claims against Insta360, allowing the company to continue selling its products without restriction.
Whether the DJI and Insta360 lawsuits ultimately result in settlements, licensing agreements, or courtroom battles remains to be seen. What is clear is that competition between the two companies has reached a new level as both fight for dominance across multiple imaging categories.